Just about anything can become a successful online store — just check out this impressive temporary tattoo business, powered by Shopify. If you want to sell artisanal products, Etsy is a great platform. You can go here to sign up with Fiverr and start offering services. When you start a new company, check to see if your business requires an IRS Employer Identification Number. Launching a business can be pricey, but there are affordable ways to start. Don’t let your enthusiasm prevent you from taking the time to plan your business strategy and protect yourself legally or financially. Since these requirements vary on a state-by-state basis and the nature of your business, it’s important to do your research so you meet any applicable requirements.
Generally speaking, though, the rules for social media promotion are similar across platforms. You have to make sure that you’re posting quality content, and that you’re posting consistently. No matter what kind of industry you’re in, you’re going to have to learn how to use social media as part of your marketing. Whether it’s LinkedIn, Facebook, or Instagram, you’ll need to master at least one of these platforms. Even if you’re not a huge fan of reading print books, let’s not forget that we’re in the midst of the information age, when all the information you could possibly want is at your fingertips. There are tons of information out there that you can access for free that’ll teach you everything you need to know about starting a small business. Just head out to your local cafe, set up a small sign saying that in exchange for a coffee all you need is 10 minutes of someone’s time, and spend the whole day talking to people.
Once you know your idea is feasible, it’s time to put together a comprehensive business plan. It turns out you don’t need a million dollars to start a million-dollar business. While there are certainly expensive services out there that you can use to create your ebook, you can actually do it yourself for free with tools like Google Docs, Powerpoint, and Canva. Armed with nothing but these tools, you can easily create a well-designed eBook lead magnet. People on your email list are not only more likely to be customers, but you can use the power of email to help nurture a lead by regularly sending them quality content through something like a newsletter. Your email list is going to be your most direct form of contact with your audience.
All you really need are some concept photos, even a simple slideshow, and then talk to as many people as you’d like to gather valuable information. A common mistake that many people make when it comes to validating their business idea is that they’ll need to invest hundreds or thousands of dollars developing an MVP. You’re going to want to create a minimum viable product or MVP, and use it to validate your idea. Once you’ve got an idea, it’s time to start spending a little of that $127 and see whether or not your idea is actually worth something or if it’s a dud. All in all, if you can create a solution to a problem, then you have a profitable business idea right there. In fact, ideas themselves are dirt cheap, and whether you have a million of them or only one, all you really need is a pen and document in purchase to start working upon your business idea.
Again, it’s often helpful to consult with an attorney with experience in business startups in your particular industry to make certain you’re on the right track. The work you did in step one gives you a good base from which to develop your business plan, and multiple resources are available online to help you put together the core elements of a solid plan.